Fritz + Lewis

brand identity

Fritz + Lewis is a consultancy firm that is helping companies protect, monitor and grow their financial assets. They provide services centered around four areas of expertise – investment, management, planning, and tax advice – a complete financial package that differentiates them within a crowded market.

We were commissioned to redesign the Fritz + Lewis identity with the aim of repositioning the business to attract a more wealthy audience. The positive new logo mark consisting of a plus sign symbolize the four areas of expertise. The use of a sophisticated color palette and premium paper brings a sense of smartness to the overall feeling. In combination with a medium, wide spaced sans-serif typeface the identity has a trustworthy and dynamic personality.