Mangujoya

brand identity – stationary – website

Amsterdam based accessories label Mangujoya is inspired by magical places around the world. Targeting young independent woman. The founding partners have travel around the world and where inspired about the many different artisan crafts and techniques. The brands name derives form the grandmother of the founding partners. This strong human connection became the focus for our design solution.

At the heart of the identity lays a soft and feminine pink colour combined with elegant wide spaced typography. This combined with large negative space gives the identity a sense of calmness. To bring in an extra dimension we created a lively and colourful style of images. What creates a well balanced contrast and makes the identity enjoyable for the eye.